During the coronavirus outbreak, one common pitfall that many dental practices are making is not staying connected with their patients. Dentists must maintain the relationship with patients to keep the momentum of their business up and running quickly after restriction ends. There are various communication channels for offices, such as newsletters, postcards, blogs, etc. However, the most effective way of communication is using social media since patients now spend most of their time at home.
Dentists should spend the current downtime to create more informative and engaging social media content to keep patients engaged with their practice. In this article, we are going to examine some dental Facebook post ideas that dentists could use for this purpose during COVID-19.
Dental Facebook Post Ideas
Support the community
During the coronavirus pandemic, we highly suggest dental practice to focus most of their content on content related to COVID-19 since this is the most talk-about topic at the moment. However, instead of reporting the damage caused by this virus, practices should create positive content that could support the community in some way. Since dental offices should already have some followers, dentists could use their practice’s social media to deliver messages that inspire others to keep their spirits high during this tough time.
For example, practices could create Facebook content such as followings:
- Show your patients that your practice is still fighting to survive during this pandemic.
- Tell stories about the doctors and staff who are still working hard despite facing high risks of infection (dentist is one of the professions with the highest risk of contracting COVID-19 due to treatments requiring face-to-face communication).
- Update and share appreciation for other health care workers across the country.
- Report on volunteer work and give away events in your local community. It will be even better if your practice could also participate in such activities.
- Share inspiring quotes to keep your patients motivated.
- Update positive news related to combating COVID-19.
- Share helpful tips and best practices to keep your patients healthy.
Furthermore, constant content updating alone is also a way that your practice is helping the community. Through great content, you are keeping your patients occupied during lockdowns, encouraging them to continue practicing social distancing.
Dental health tips
Tips on improving dental health are probably the most stable content type for dental practices to use, even outside of the coronavirus pandemic. They are also the content type most likely to be engaged from patients. Through such content, dentists could also show their expertise and gain more trust, putting their practices at the advantage among the competition.
Additionally, during the coronavirus lockdown, most patients will not be able to receive dental care except for those with emergency cases. Providing constant dental health tips also helps maintain the oral health of patients.
Some dental health tip ideas:
- Don’t brush your teeth in a straight line.
- Use a tongue scraper to help prevent bad breath.
- Visit your dentist every 6 months for a dental checkup to ensure good health.
- If you don’t replace your toothbrush after catching a cold, the bacteria in the bristles can reinfect you and make you sick.
Dental facts and trivia
While health tips are the content most likely to get lots of engagement, facts and trivia are the type of content most likely to be shared across social media. People love sharing information that they find interesting or surprising. So try to fill your Facebook page with such articles, videos, or facts. Look for things that pertain to your followers’ everyday lives and oral health.
Even if you cannot come up with facts or trivia by yourself, there are plenty of sources providing such content online that you can use. A great and free source that we have always recommended that our dentists use is Pinterest. Pinterest is a social media platform that facilitates the saving and discovery of information online. A simple search “dental facts” could generate endless results of information that you could use for your Facebook page. Additionally, you can also use online image stocks.
Some dental facts and trivia ideas:
- Bananas can help ease tooth sensitivity.
- If you are right-handed, you tend to chew on the right side of your mouth and vice versa if you’re left-handed.
- 85% of the population can curl their tongue.
- Coconut is a natural antibacterial food and can help reduce the risk of developing gum disease and cavities.
While it’s true that patients won’t pay much attention to most industry-related content, there are still plenty of dentistry news that could generate discussions online. For instance, content such as a new breakthrough in a type of treatment or a review of a new dental product will drive engagement for your practice.
To keep up with such content, we advise all dentists to follow and subscribe to dental blogs, such as ourselves, or websites of dental organizations and associations.
Post questions is a great strategy to drive engagement between patients and your practice. Questions usually tip Facebook users to like and comment on your posts. For instance, you could the following questions:
- Do you brush your teeth first or eat breakfast first in the morning?
- Is there anything you want to change about your teeth?
- When was the last time you visited your dentist?
If you have enough time and resources, try to convert the content mentioned above into videos. Videos are a great way to connect your patients as such content generates much more engagement than text and image combined. You don’t have to add videos every day. One or two videos a week should be enough to generate large amounts of engagement as these types of content tend to have a longer lifespan than regular posts.
Videos don’t have to be difficult to create, as Facebook users usually prefer videos with great content over those with high production quality. Thus, using video editor apps on your smartphone should be efficient enough for a great video content strategy.
What to avoid when posting
In general, we suggest practices to avoid these two common mistakes when creating their Facebook content:
Post graphic pictures of dental treatment
This is a common mistake made by many dental offices. Graphic pictures will drive patients away faster than you realize. If you have decided to post images related to a dental case, we recommend practices to only post before – after pictures of the patient’s teeth. When you think that a photo might make viewers uncomfortable, don’t post it.
Create difficult-to-understand content
Another common pitfall practices make is creating content that is difficult to grasp by people lacking knowledge about dentistry. For instance, avoid using industry-related words or medical terms.
What is the next step?
Now that you have some dental Facebook post ideas, the next step is to post consistently and frequently. For Facebook, we recommend a posting schedule of 1-2 times a day for maximum engagement. Additionally, try to plan your content a few weeks in advance to keep you organized, save time, and stay proactive if something unexpected happens.
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